In 2017, Brandon Höglund founded the popular wristwatch review channel WatchesOnYou with his brother Zach. Two years later, he used his experience as a University of Minnesota engineering student to create the Mark I Chronograph, which incorporated his favorite features from some of the most exclusive watches on the planet, but at an affordable price. Following a successful Kickstarter campaign in 2019, the Höglund & Sons brand was mobilized to bring high-quality, feature-filled watches to the masses.

As a medical student, he created the Mark II Chronograph with a unique pulsometer scale enabling the wearer to easily calculate heart rates using the column-wheel chronograph movement. He also created the Mark III GMT in 2024 which aims to help frequent travelers track multiple time zones.

Now, as an incoming neurosurgery resident at the University of Minnesota, he will be launching three new models in 2025 and continue tackling new horological frontiers.