Designed in Minnesota

In 2017, Brandon Höglund founded the popular wristwatch review channel WatchesOnYou. Two years later, he used his experience as a University of Minnesota engineering student to create the Mark I Chronograph, which incorporated his favorite features from some of the most exclusive watches on the planet, but at an affordable price. Following a successful Kickstarter campaign in 2019, the Höglund & Sons brand was mobilized to bring high-quality, feature-filled watches to the masses. Now a medical student, his latest model, the Mark II Chronograph incorporates a unique pulsometer scale enabling the wearer to easily calculate heart rates using the column-wheel chronograph movement.